What Is an SEO Audit?
An SEO audit is the process of identifying problems or errors that can prevent your site from ranking on Google and other search engines. Multiple parts make up an SEO audit, including:
Making sure your site is being correctly crawled, indexed, and rendered by Google
Checking your website for on-page SEO problems
Examining your off-page SEO for potential issues on others’ sites that relate/link back to your site
Verifying that your site has a good user experience (for both mobile and desktop users)
Keyword-optimizing your content
Combing your website for duplicate or thin content
Setting up and maintaining comprehensive reporting to track your website’s performance
Performing an SEO Audit: The Tools You Need
Search Engine Optimization Can Help You Reach More People
Site Audit Tool
This is a comprehensive, top-down look at your site’s performance. We will get into the Site Audit tool in detail next
Google Analytics
Google Analytics provides metrics and data about your site performance in their search engine
Google Search Console
Google Search Console lets you see if your site is indexed correctly and how it is appearing in the SERP
Google PageSpeed Insights
PageSpeed Insights measures the page performance of your site for both mobile and desktop platforms
Google Schema Markup Testing Tool
If you’re building schema for your site, you’ll want to make sure that the code is created correctly without errors. The Google Schema Markup Testing tool allows you to test and verify that your schema is error-free.