Top Selling Items on E-Commerce
With over 300 million active customers on Amazon, it’s no wonder you want to sell a product on the internet’s most visited ecommerce website. Fortunately, choosing what to sell on Amazon, and how to sell it, isn’t as hard as you might think.
First, for inspiration, let’s take a look at some of the top-selling products on Amazon.
Amazon itself curates a list of current best-sellers, ranging from toys to books to video games —and the list is updated hourly. Here are some of the top product categories:
1. Home & Kitchen
Given the wide range of products that fall within Home & Kitchen — appliances, furniture, décor, and more — it’s no wonder that 32% of sellers on Amazon opt to sell in this category. Plus, it’s a pretty booming industry with global retail sales of home and household appliances amounting to $448 billion dollars in 2021.
2. Clothing, Shoes & Jewelry
It should be no surprise that Clothing, Shoes, & Jewelry is one of Amazon’s top product categories. After all, the ecommerce platform holds a nearly 35% share of all apparel sold online, making it one of the best-selling online fashion retailers. Specifically, Amazon shoppers prefer casual clothing over luxury apparel, with their top brands being Hanes and Amazon Essentials.
3. Electronics
From computers and TVs to surveillance systems and wearable technology, consumers are always looking for the latest in tech — especially when they are online shopping. In fact, almost half of all computer and electronics sales occur online.
4. Beauty & Personal Care
Though the Beauty & Personal Care industry experienced a 15% decrease in global sales in 2020, don’t underestimate its significance and resilience. The market bounced back with a revenue increase of nearly $3 billion in 2021 and is expected to continue to grow.