Search Engine Optimization
The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue.
Search Engine Optimization
If you’re looking to improve your website’s online visibility and attract more qualified leads, SEO services can help. SEO audit services can identify areas of your website that need improvement, while on-page optimization services can optimize your website’s content and structure for your target keywords.
Off-page optimization services, such as link building and content marketing, can help increase your website’s authority and domain rating.
Keyword research and analysis services can help you identify the best keywords to target for your business, while local SEO services can help you rank better in local search results. Technical SEO services can ensure that your website is structured and coded in a way that is optimized for search engines, while mobile SEO services can help you optimize your website for mobile devices.
With the help of SEO consulting services, you can receive expert guidance and advice on how to improve your website’s search engine visibility and increase your traffic and conversions.
Performing an SEO Audit: The Tools You Need
Search Engine Optimization Can Help You Reach More People
Site Audit Tool
This is a comprehensive, top-down look at your site’s performance. We will get into the Site Audit tool in detail next
Google Analytics
Google Analytics provides metrics and data about your site performance in their search engine
Google Search Console
Google Search Console lets you see if your site is indexed correctly and how it is appearing in the SERP
Google PageSpeed Insights
PageSpeed Insights measures the page performance of your site for both mobile and desktop platforms
Google Schema Markup Testing Tool
If you’re building schema for your site, you’ll want to make sure that the code is created correctly without errors. The Google Schema Markup Testing tool allows you to test and verify that your schema is error-free.
Rankings
This is what search engines use to determine where to place a particular web page in the SERP. Rankings start at position number zero through the final number of search engine results for the query, and a web page can rank for one position at a time. As time passes, a web page’s ranking might change due to age, competition in the SERP, or algorithm changes by the search engine itself.
Features & Benefits
Visibility
Visibility describes how prominent a particular domain is in the search engine results. Lower search visibility occurs when a domain isn’t visible for many relevant search queries whereas with higher search visibility, the opposite is true.
Both are responsible for delivering the main SEO objectives – traffic and domain authority.
Three Core Components of a Strong SEO Strategy
To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. So, let’s go through them in turn.
Technical Setup
Technical setup is also called on-site optimization. It ensures that your website and pages allow Google to scan and index them without any problems. The most important factors affecting it include:
Website navigation and links
Simple URL structure
Page speed
Dead links or broken redirects
Sitemap and Robots.txt files
Content
Every time you use a search engine, you’re looking for content — information on a particular issue or problem, for example.
True, this content might come in different formats. It could be text, like a blog post or a web page. But it could also be a video, product recommendation, and even a business listing.
Links
Links, also called backlinks, are references to your content on other websites. Every time another website mentions and points their readers to your content, you gain a backlink to your site.