Social Media Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out!
The best social media marketing platforms for business
Facebook is the largest social media platform globally as well as one of the biggest local business directories. People of a diverse range of age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform to: Build relationships with current customers, Announce hours changes, events, and milestones, Hold discussions and live streams and Market to baby boomers
Twitter is a beautifully tangled network of quick thoughts, useful tidbits, and energized discussions. You should be regularly active on every social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands, and get customer service. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:Follow influencers to keep up with news and trends. Share a story through a series of Tweets in one thread. Make yourself available for customer service and FAQs.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So in addition to using it to network, find prospects, and share industry insights, it’s also a great place to express your company culture and build your personal brand in parallel with your business brand. There are tons of LinkedIn company page features to take advantage of, so take care when building your page. LinkedIn is a great platform to:Attract top talent Network with partners, peers, and customers Share company milestones and culture Post industry news and insights
Instagram is popular for its diverse content formats, including Feed posts, Stories, Lives, Reels, and IGTV. People use Instagram to follow influencers and brands they buy from and who support their personal values. Create your Instagram bio and then use it for: Social shopping, Influencer marketing, User-generated content and Company culture
TikTok is the fastest growing social media platform of all time, taking only five years to reach one billion monthly active users. While it’s known for dancing, there are countless popular categories on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but just remember, the primary reason people use TikTok is for entertainment, so make sure your videos align with that. Use TikTok to:Participate in trending challenges Post funny and inspiring videos Be relatable
You may not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment on, and like other videos, and follow other accounts you like. Plus, you have a curated feed in your homepage with recommended videos. It’s best for: Tutorials, how-tos, and explainer videos, Shoppable YouTube live streams, Advertising (video ads and display ads on the platform) and SEO